Smarter targeting for home improvement brands

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Proprietary first-party data on the interior and exterior of all U.S. homes

Home Factors combines unique property insights with hundreds of consumer insights to advance your targeting.

  • Target the right customers using data-driven insights to identify and engage high-intent audiences
  • Reduce acquisition costs, ensuring marketing dollars are spent effectively by reaching the right consumers at the right time
  • Boost customer acquisition by leveraging precise targeting and engagement strategies
  • Enhance customer retention through data-backed insights to tailor your messaging
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Exclusive interior and exterior property insights

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Over 200+ attributes on 220+MM consumers

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Proprietary mover insights, powered by unique data

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Modeled consumer segments

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Active shopping audiences

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Contact information, demographics, lifestyle, purchase behavior, and more

Discover how our property and consumer intelligence can transform your marketing strategy