Discover, understand, and grow your ideal insurance customer base

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The insurance market never stops evolving—and neither do consumer preferences

As the economy shifts, so do consumer needs, behaviors, and expectations. Staying ahead means adapting quickly. With our advanced data and tools, you can deliver personalized, relevant experiences and stay in sync with every stage of your customer’s insurance journey.

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Power Your Performance with Consumer Insights

  • Homeowner property insights, only available from Home Factors
  • Over 200+ attributes on 220+MM consumers
  • In-market homeowner audiences
  • Modeled consumer segments
  • Contact information, demographics, lifestyle, purchase behavior, and more
  • High performing pre-mover audiences, powered by unique data
  • Multi-sourced data with confidence scoring system
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Homeowner Clusters

Access 20 unique segments of U.S. consumers enriched with 3 behavior profile types, providing a 360-degree view of their lifestyles, preferences, and habits.

  • Understand consumer attributes for underwriting and pricing
  • Leverage segments for risk assessment modeling
  • Assess customer risk profiles based on their lifestyle and behaviors

Pair any segment with one of three behavior types for a better understanding of consumers and their characteristics

Available Segments

Behavior Types

Rustic Families
Thriving Suburbanites
Autumn Years
Young City Parents
Prosperous with Property
Mature Rustic Homeowners
Privacy Matters Homeowners
Singles in the City
Booming with Confidence
Rustic Homeowners
City Boomers
Millennial Suburban Homeowners
Thrifty Boomers
40-Plus Home Lovers
Middle Income Suburban Dwellers
Thrifty Consumers
Mature & Practical Shoppers
Strapped for Cash
Upscale City Families
Affluent City Boomers
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Premium Property Protectors
Home-Focused Savers
Next-Gen Owners

Example Consumer Audience

Prosperous with Property

Well-off suburbanite homeowners, typically with no children

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Premium Property Protectors

High-income homeowners, college educated, high credit rating, focus on protecting valuable assets

Learn how Home Factors can help you price your policies more accurately

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